EMBRACING CIRCULAR MODELS IN A MILLENARIAN INDUSTRY
INTNOW, AN ITALIAN STUDIO CONCERNED TO START ADOPTING CIRCULAR PRACTICES.
Milan – Italy / 2020
Future Urban Living – Intnow
Working group tasks: Primary and secondary research, ideaton sessions, ecosystem map, service blueprint, and prototyping.
Team: Andrea Pastor, Asif Muhammad, Karthik Rao, and Gabriel Benavides.
CHALLENGE
Future urban living, a circular design studio, has been working with Intnow trying to envision a circular business for this company in multiple ways.
FUL identified three opportunity areas, and the next step is to validate the circularity level of them. Also, know if Is it better for the environment, context, and business to use them instead of the current linear model. And if these ideas are viable economically and ecologically.
OUTCOME
A modular itinerant exhibition system that includes the 3 areas of opportunity proposed by FUL. The system offers a rental service of stands or stores to companies that need to be present at events for a specific time. The service provides the clients luxurious finishes without dealing with the layout or storage after the events are over.
OPPORTUNITY AREAS
TRACKING
Develop a tracking method with codes in the marble pieces produced, monitoring them through software so as not to lose them in the distribution process. And in this way guarantee its quality and origin to recover after its service life.
DESIGN FOR DISASSEMBLY
Develop a tracking method with codes in the marble pieces produced, monitoring Consider from the design phase of the product the construction details so that the marble does not suffer damage and can also be mixed with other luxurious materials that add value to the pieces and the versatility of being able to disassemble.
RENTING OVER PURCHASING
Imagine renting your table at 80% of the sale cost, for a max of 39, 69, 99 years. It could be a leasing model too, where the clients pay every year and renew their subscription.
OUTCOME
AN ITINERANT EXHIBITION SYSTEM
Since Intnow is an Italian company and so many fairs and events are presented where very luxurious brands congregate throughout the year. Offer a service of shops or mobile stands for rent with luxury finishes. A modular design will allow adjusting each exhibition to any area and customize it depending on each brand.
This will allow the marble slabs to be reused repeatedly without the need for constant extraction. It can also use fragments of material that for traditional designs are not accepted and are discarded.
This service allows having an exact database of each piece of marble extracted. Also, it gives clients the facility to dispose of the material when they no longer use it.
MODULAR SYSTEMS
